I’m creating a surf label. What features does it need, in order to stand out from competition.?
I’m creating a surf label. What features does it need, in order to stand out from competition.?
Im creating a surf label for my Design & Technology major work. I aim to do t-shirt design, product design etc.
Tags: Competition, creating, features, from, label, need, order, stand, surf
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1 Comment for I’m creating a surf label. What features does it need, in order to stand out from competition.?
1. vitalogo | February 15th, 2011 at 9:21 am
depends what your target market is– real surfers or the wanna-be’s? because your branding will depend on which market you’ll serve.
assuming you’re not a surfer (which looks to be the case), go for the kook market and brand your product line “KOOK PROOF” as an inside joke. who knows you might end up with a winner. as for product line, consider everything that’s essential for posing/preening. they may not even need to be related to actual surfing.
btw real surfers don’t care what brand they buy as long as the product works according to its purpose.
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