What are those rows of colored little circles that you see on packages? What are they for?

What are those rows of colored little circles that you see on packages? What are they for?
They are usually located somewhere near the barcode. I was thinking it was for some other kind of scanner. Who knows for sure?
If you don’t know what I’m talking about, go look at a container in your fridge you pantry :)
Thank you so much Stardust! And you other girls should mark my ?? *Interesting* :)

Best answer:

They show how many different ink colors were used to create the text and images on the package. :) I always wondered that too! It is also to keep the markings in line during printing.

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3 Comments for What are those rows of colored little circles that you see on packages? What are they for?

  • 1. ubu321  |  October 24th, 2007 at 9:12 am

    Wow I never knew that. I always wanted to know.

  • 2. itspink4me  |  October 24th, 2007 at 9:56 am

    I am so glad to know that! I was just wondering the same thing today while eating my YoPlus yogurt, I wondered if it was just a Yoplait thing, but I guess not. Cool Beans!

  • 3. ste6168  |  October 24th, 2007 at 10:15 am

    Yes, they are there for printing purposes. They are commonly known as registration marks. When printing a package of any kind they usually use some sort of press that will only print one color at a time, not like a computer printer that you press print and it comes out done. Those lines help the machine operator line up the colors correctly so the package, when in the hands of the consumer, looks as close to, if not, perfect.

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