What are White Label Sportsbooks?

What are White Label Sportsbooks?

I’ve seen a lot lately about white-label sportsbooks or white-label solutions. What does that mean? What makes a white label sportsbook different than the others?

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1 Comment for What are White Label Sportsbooks?

  • 1. samanthamcmanus52  |  December 27th, 2010 at 3:01 am

    A ‘white label’ site is a way to create a custom website, using someone else’s tools and solution. Although the tools or the website solution are generic, as it is white label it allows you to completely customise it, so it looks as if it’s your own, unique site.
    This means you can quickly build a scalable site with loads of content, without having and coding experience or having to put any effort in to building the site – you just re-brand someone’s existing tools.
    It’s a good way of generating some affiliate income, making your business look larger and more professional than it is, or testing a new market without risking lots of work or effort.

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