What is the barcode-style artwork on Ferrari’s F1 kit?

What is the barcode-style artwork on Ferrari’s F1 kit?

On the back of Ferrari’s F1 kit (worn by Alonso in the picture) and next to the logo on their t-shirts what is the barcode style artwork about?
en.wikipedia.org/wiki/File:Felipe_Massa_2010_Malaysia.jpg
(Next to the Ferrari logo in the picture)

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3 Comments for What is the barcode-style artwork on Ferrari’s F1 kit?

  • 1. Marcia  |  November 15th, 2010 at 9:38 pm

    Some believe that it has something to do with the fact that Ferrari is not allow to display the Marlboro logo anymore.

  • 2. Lewis Hamilton's No1 Fan  |  November 15th, 2010 at 9:51 pm

    It’s because they can’t show the Marlboro logo any more.

  • 3. Johnny Boy  |  November 15th, 2010 at 10:34 pm

    The team is sponsored by Marlboro but because they can’t show tobacco advertising in europe they can’t openly display the Marlboro logo or name so that replaces it.

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